How to ensure the long term survival of the company in view of the current crisis? How to be an authentic leader? How to instil sense into the company's plans? How to make the company fit into its overall environment? How to take into account social, economic, environmental and cultural changes? How to make true allies out of all stakeholders? How to encourage the creativity that will produce the solutions of tomorrow? How to design the architecture that will help maintain the dynamic equilibrium of the company? How to develop innovative the management processes to ensure the company's plans remain coherent? How to make use of integral performance indicators? How to ensure a company heritage for future generations?